The Library of Congress has chosen Curious George, the children’s book character, to star in its new public service advertising campaign.Kathy Crosby, senior vice president and group campaign director for the Ad Council, said the new campaign "helps parents understand that every child is curious, and that parents have the ability to turn that curiosity into a lifelong love of reading and learning. The main message is, ‘Share a book together, it’s the most important gift you can give to children.’ ”
Read the full article here.
No comments:
Post a Comment